7u778 Privacy Policy — How We Collect, Use, and Protect Your Personal Data

This Privacy Policy ("Policy") is issued by 7u778 ("7u778", "We", "Us", "Our") and applies to all personal data collected through the online casino and sports betting platform available at https://7u778.io and all associated subdomains, mobile-optimised pages, and official applications (collectively, the "Platform").

This Policy explains, in clear and formal English, what personal data we collect from you when you browse, register, deposit, play, withdraw, or contact us through the 7u778 Platform. It describes the purposes for which that data is used, the legal basis for each processing activity, who it may be shared with, and how long it is retained.

By creating an account on the 7u778 Platform, you acknowledge that you have read and understood this Privacy Policy in full. If you do not accept this Policy, you must not create an account or use the 7u778 Platform. This Policy forms part of the overall agreement between you and 7u778, alongside the Terms & Conditions and the Responsible Gaming Policy.

This Policy is directed at users aged 21 years and above. 7u778 does not knowingly collect personal data from individuals below the age of 21. If we become aware that data has been collected from an underage individual, we will delete it immediately and close the associated account without delay.

For the purposes of this Privacy Policy, the data controller responsible for personal data collected through the 7u778 Platform is 7u778, operating the platform accessible at https://7u778.io. As data controller, 7u778 determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is carried out lawfully, fairly, and transparently.

If you have any questions about this Policy, wish to exercise your privacy rights, or need to report a suspected data breach, you may contact the 7u778 data protection contact via the support email listed in Section 14 of this Policy. All data-related correspondence is handled exclusively in English.

The following table summarises the categories of personal data that 7u778 may collect from or about you during your use of the Platform:

We do not collect special categories of sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, biometric data used for identification purposes, health data, or data concerning sexual orientation — except where a user voluntarily discloses such information in a support communication, in which case it is handled with the highest level of confidentiality.

7u778 collects personal data through the following channels:

• Direct submission: Data you provide directly when you complete the registration form, submit KYC verification documents, make a deposit or withdrawal request, contact the support team, set responsible gaming preferences, or participate in a promotion.
• Automatic technical collection: Data collected automatically when your device accesses the 7u778 Platform, including IP address, device identifiers, browser metadata, and session activity logs. This collection happens regardless of whether you are logged in.
• Payment provider data: Transaction confirmation data and payment reference codes transmitted to 7u778 by your payment provider (bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, BRAC Bank) when a deposit or withdrawal is processed. 7u778 does not receive or store full card numbers or full mobile banking PINs.
• Identity verification partners: Where 7u778 uses a third-party identity verification service to assist with KYC checks, that service may transmit a verification result (pass / fail / refer) and associated metadata back to 7u778. The raw document images are handled in accordance with the verification partner's own privacy policy.
• Cookies and similar technologies: Data collected via first-party cookies, session tokens, and analytics tools when you browse the 7u778 Platform. See Section 8 of this Policy for full details.
• Publicly available sources: In limited circumstances related to fraud prevention and AML compliance, 7u778 may consult publicly available information sources to verify the accuracy of information you have provided.

7u778 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual necessity: Processing that is necessary to enter into or perform the contract between you and 7u778 — including creating your account, processing deposits and withdrawals, and delivering game access and customer support.
• Legal obligation: Processing that is required to comply with applicable legal and regulatory obligations — including anti-money laundering (AML) requirements, identity verification mandates, and record-keeping obligations.
• Legitimate interests: Processing carried out in pursuit of 7u778's legitimate business interests where those interests are not overridden by your fundamental rights — including fraud detection, platform security, abuse prevention, analytics used to improve the Platform, and responsible gaming monitoring.
• Consent: Processing that is based on your freely given, specific, and informed consent — including the use of non-essential cookies and the sending of promotional communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

7u778 uses your personal data for the following specific purposes:

• Account creation and management: To register your 7u778 account, authenticate your identity at login, maintain your account settings, and manage your responsible gaming preferences.
• Transaction processing: To process deposits made via bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, and BRAC Bank, and to process withdrawal requests back to your registered payment method.
• Identity and age verification: To verify that you are who you say you are, that you are aged 21 or above, and that your payment methods belong to you — as required by responsible gaming policy and anti-money laundering best practice.
• Fraud prevention and security: To detect and investigate suspicious account activity, duplicate account registrations, potential bonus abuse, collusion, unauthorised access attempts, and any other behaviour that may constitute a breach of the 7u778 Terms & Conditions.
• Regulatory and AML compliance: To meet our obligations under applicable anti-money laundering frameworks, including monitoring transaction patterns for unusual activity and maintaining records required for potential regulatory reporting.
• Customer support: To respond to your enquiries, resolve account disputes, process responsible gaming requests (such as self-exclusion), and maintain support records for quality assurance and training purposes.
• Platform improvement and analytics: To understand how users interact with the 7u778 Platform, identify technical issues, optimise game performance, and improve the overall user experience. Analytics data is reviewed in aggregated, anonymised form where possible.
• Responsible gaming monitoring: To monitor gaming patterns that may indicate problem gambling behaviour and, where appropriate, to reach out proactively to players who exhibit such patterns in line with our duty of care obligations.
• Promotional communications: Where you have opted in to marketing communications, to send you information about 7u778 promotions, seasonal offers (such as BPL, Eid, or Pohela Boishakh bonuses), and new game launches. You may opt out of marketing communications at any time by contacting support.
• Legal proceedings: To establish, exercise, or defend legal claims in the event of a dispute involving you and 7u778, to the extent that your personal data is relevant to such proceedings.

7u778 does not sell your personal data to any third party. We may share your personal data with the following categories of third party, strictly on a need-to-know basis and only to the extent necessary for the stated purpose:

• Payment service providers: bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, and BRAC Bank receive transaction data necessary to process your deposit or withdrawal. Each provider operates under its own privacy policy and data protection obligations.
• Identity verification partners: Where a third-party KYC/AML service is used to verify your identity documents, that partner receives the relevant document data solely for the purpose of producing a verification result. The partner is contractually prohibited from using the data for any other purpose.
• Certified game providers: Game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive a pseudonymous session token to authenticate your game session. They do not receive your full identity data unless specifically required for a live dealer game compliance purpose.
• Analytics and platform technology providers: Technical service providers that support the operation of the 7u778 Platform — including hosting infrastructure, content delivery, and website analytics — may process technical and usage data in the course of providing their services. All such providers are bound by data processing agreements that restrict their use of your data.
• Legal and regulatory authorities: Where required by applicable law, court order, or regulatory authority, 7u778 may disclose personal data to law enforcement agencies, financial intelligence units, or other competent authorities. We will notify you of any such disclosure where legally permitted to do so.
• Professional advisers: Lawyers, auditors, and accountants who provide professional services to 7u778 may have access to personal data on a confidential basis where it is relevant to the service they are providing.

All third-party data processors engaged by 7u778 are required to implement appropriate technical and organisational security measures to protect your personal data and to process it only in accordance with 7u778's documented instructions.

The 7u778 Platform uses cookies and similar local storage technologies to enable core functionality, maintain your authenticated session, and collect aggregated analytics data that helps us improve the platform. The following cookie categories are used:

• Strictly necessary cookies: These cookies are essential for the Platform to function. They maintain your login session, store your language and currency preferences, and enable security features such as CSRF protection. These cookies cannot be disabled without rendering the Platform non-functional.
• Functional cookies: These cookies remember your preferences and personalise your experience — for example, remembering your preferred game category or responsible gaming dashboard settings. They are set on the basis of your consent.
• Analytics cookies: These cookies help 7u778 understand how users navigate the Platform, which pages are most visited, and where technical errors occur. Analytics data is processed in aggregated form wherever possible. These cookies are set on the basis of your consent.
• Fraud prevention tokens: Certain session tokens and device fingerprinting parameters are used to detect and prevent fraudulent activity, unauthorised access, and bot activity. These are processed on the basis of 7u778's legitimate interests in platform security.

You may control non-essential cookies through your browser settings at any time. Disabling analytics or functional cookies will not prevent you from using the core Platform but may reduce the personalisation of your experience. Strictly necessary cookies and fraud prevention tokens cannot be disabled without impacting Platform functionality.

7u778 retains personal data for the minimum period necessary to fulfil the purpose for which it was collected, or as required by applicable law. The following general retention periods apply:

At the end of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where data must be retained beyond the standard period due to an ongoing legal dispute, regulatory investigation, or unresolved financial claim, retention continues until the relevant matter is fully resolved, after which standard deletion procedures apply.

7u778 has implemented a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, disclosure, or alteration. These measures include:

• SSL/TLS encryption: All data in transit between your browser or app and 7u778 servers is encrypted using TLS (Transport Layer Security). The 7u778 Platform enforces HTTPS on all pages and rejects plain HTTP connections.
• Password hashing: Account passwords are stored using a strong, one-way cryptographic hashing algorithm with a unique per-account salt. Passwords are never stored or transmitted in plain text.
• Access controls: Access to production systems and databases containing personal data is restricted to authorised personnel only, based on the principle of least privilege. Access logs are maintained and reviewed regularly.
• Regular security assessments: The 7u778 Platform undergoes periodic security reviews to identify and remediate potential vulnerabilities.
• Incident response: 7u778 maintains a documented data breach response procedure. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected users at their registered contact address as soon as reasonably practicable.

While 7u778 takes all reasonable technical precautions to protect your personal data, no internet-based system can be guaranteed to be 100% secure. You are responsible for keeping your own account credentials confidential and for notifying 7u778 immediately if you suspect unauthorised access to your account.

As a 7u778 account holder, you have the following rights in relation to your personal data. To exercise any of these rights, please contact the 7u778 support team using the email address in Section 14. We will verify your identity before processing any data rights request.

• Right of access: You have the right to request a copy of the personal data that 7u778 holds about you, together with information about how it is being used. We will provide this within a reasonable timeframe at no charge for standard requests.
• Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data that 7u778 holds about you. You may update certain account details directly through your account settings panel.
• Right to erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where it has been unlawfully processed. Note that this right is subject to overriding legal obligations — for example, AML and financial record-keeping requirements mean that certain data must be retained even after account closure.
• Right to restriction: You have the right to request that 7u778 restricts the processing of your data in certain circumstances — for example, while the accuracy of data is disputed or while an objection is being assessed.
• Right to data portability: Where processing is based on your consent or on a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing based on 7u778's legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests, or unless the processing is necessary for the establishment, exercise, or defence of legal claims.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before withdrawal.

The 7u778 Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals below the age of 21. Age verification is performed during the registration and KYC process to enforce this requirement.

If 7u778 discovers or is notified that an account has been created by or on behalf of a person under the age of 21, the account will be immediately suspended and all associated personal data will be deleted from our systems within a reasonable timeframe, subject to any overriding legal obligations. Any deposits made will be returned to the payment method used, minus any applicable processing fees imposed by the payment provider.

If you believe that a minor has created an account on the 7u778 Platform, please contact us immediately at [email protected] with details of your concern. We take underage gambling seriously and will investigate all such reports promptly.

7u778 reserves the right to update or revise this Privacy Policy at any time. Material changes — such as changes to the categories of data collected, the purposes for which it is used, or the third parties with whom it is shared — will be communicated to registered users via their registered email address and/or via a prominent notice on the 7u778 Platform homepage, at least 14 days before the change takes effect where reasonably practicable.

Non-material corrections, such as typographical fixes or clarifications that do not change the substance of the Policy, may be made without formal notification. The current version of this Policy is always available at https://7u778.io/privacy-policy. The effective date at the top of the Policy indicates when it was last updated.

Your continued use of the 7u778 Platform after a revised Privacy Policy has taken effect constitutes your acceptance of the updated Policy. If you do not accept the updated Policy, you must cease using the Platform and may request account closure by contacting the support team.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7u778 handles your personal data, please contact our support team using the details below. All privacy-related correspondence is handled exclusively in English and will receive a response within 72 hours on business days.

• Platform: 7u778 — https://7u778.io
• Support Email: [email protected]
• Subject Line (for data requests): "Privacy Policy Enquiry — [Your Registered Username]"
• Response Time: Within 72 hours on Bangladesh Standard Time (BST, UTC+6) business days
• Support Language: English